When creating a website, organization, especially on the homepage is a key factor in success. Continue below to see what five steps caught my eye from this week in my web design class.
In no particular order, Here are the steps:
- Engagement Media
- Know your target audience
- Make sure your page is scrollable
- Table of Contents
- Route to the main offer
Engagement Media
This particular tip discusses the importance of having interactive content on the page to serve as a call to action to viewers. Its beneficial to let your audience know that they can work with you and you can work with them. For example, some sites have an option for you to register an email as soon as you launch their site.
Knowing your audience
This advice is great because it helps you to narrow down a specific direction to take your website in. When you create your content on the behalf of your intended audience, you will continue to have an audience! Like a mother knowing her child, you should know your viewers and want they want.
Scroll… or nah ?
Are you designing your website in a way that you audience won’t be able to stop scrolling everywhere to feast their eyes on your amazing content? In class, we learned about the “3 click rule”, where if someone does not find what they need in 3 clicks they leave the website. So, make sure you illustrate you homepage in a scroll to die for fashion.
T.O.C
Utilizing a table of contents on the homepage of your website conveys to your audience that you have a lot to offer for them to encounter on your site. Your homepage is the first thing visitors see, so when it functions as a great table of content your audience knows you obtain organization skills.
Route to the Main Offer
Lastly, this tip is my favorite one. The set up of your homepage should connect to the main attraction of your site, the best thing you have to offer. Routing to the main offer encompasses all the tips in one. The other tips, 1-4, are the steps that are encouraged to take if you want to lead viewers to the your most important product or offer.
Information adapted from: How to design a killer home page (advanced web design) and Organizing Website Content
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